Football’s global superstars inspire new markets on 1xBet
Western european operator 1xBet has enhanced both its B2B and B2C offering with the new “Player vs Player” and “Player vs Team” markets.
Punters can now bet on a player to rating more goals than the whole opposing team, as well as wagering on a player to rating more goals when compared to a particular player of the opposing team.
For example, if the match is Morocco vs Portugal, it might be possible for a person to place a wager on Cristiano Ronaldo to rating more goals than the whole Moroccan team.
Eugene Kiryukhin, 1xWager’s Director for Development of International Companions, was quick to stress the value of the new offering, by saying: “Football is a team game. But sometimes football players become superstars with fans of their own – and an inspiration for the young.”
He added: “Often, the complete team is organised around one star footballer. And so, we thought it might be interesting to assess the contribution of players to the entire match result, by using our new marketplaces.”
The firm also announced its Wager Builder option, which allows customers to combine several wagers into one with the best odds, with marketplaces such as match result, double chance, total goals, appropriate score all available.
The new additions come after 1xBet increased its advertising existence last month when acquiring a long-term contract with Tottenham Hotspur, becoming the golf club’s ‘Standard Betting Partner for Africa’.
The company are certain to get coverage at the membership’s home matches via the LED perimeter system, and a presence on the new website and digital channels across the continent until 2022.
Tottenham Hotspur in-stadium advertising boost for 1xWager
1xWager will come with an advertising presence at the new Tottenham Hotspur stadium after securing a long-term contract to become the club’s Official Betting Partner for Africa.
The operator will get coverage at the membership’s home matches via the LED perimeter system, and a presence on the new website and digital channels over the continent until 2022.
Tottenham Hotspur, who’ll again compete in the Champions Little league and play in their new stadium through the 2018/19 season, already has 100 million fans across Africa and completely mobilised official Followers’ Clubs in Ghana, Nigeria and South Africa.
The partnership, which suits 1xBet’s ongoing use the CAF African Nations Cup and Nigerian Soccer Association, comes just a week after 1xBet was named as a ‘Global Betting Partner’ for newly-promoted Cardiff City in a two-year deal.
Fran Jones, Mind of Partnerships at Tottenham Hotspur, said: “We are delighted to welcome 1xBet to the Tottenham Hotspur partner family and appearance forward to working with them to engage with and grow our African group of fans.”
Eugene Kiryukhin, 1xWager’s Director for Development of International Companions, commented: “We are thrilled to indication with Tottenham Hotspur, they have impressed us with their vision for future years, their players, their new stadium and we are committed to helping each other grow in Africa. We anticipate working alongside and supporting them.”
A spokesperson for 1xBet added: “Tottenham is one of the most popular English night clubs. As many as nine Tottenham players participated in the semi-finals of the recent World Glass. In particular, forward Harry Kane was named top goal scorer and goalkeeper Hugo Lloris captained World Cup winners France.”
To enjoy the release, 1xWager is offering the golf club’s supporters the opportunity to win a signed top if indeed they can successfully predict which Tottenham Hotspur player scores our first goal at home this year.
1xBet unites with Control.com to strengthen global development
Online sportsbook and gambling establishment operator, 1xWager has partnered with Control.com to roll out the company’s acquiring solution on its platform.
As due to the partnership, 1xWager has been able to boost the authorization of credit and debit credit card transactions, further improving its user’s experience, something that was highlighted at this summertime’s World Cup, where the company could capture additional transactions, volume and revenue.
Matthew Harrod, Vice President, Europe of Processing.com stated: “We have focused intensely on providing bespoke answers to the video gaming industry, while catering to the varying needs of clients across a global spectrum. The success of the 1xBet partnership to date shows the need for a detailed working relationship and the value of specialist providers.”
Founded in 2007, 1xBet has become a strong player in online wagering space, working more than 1,000 gambling events daily to over 400,000 registered users. 1xWager caters across a number of gaming markets including sports, live betting and gambling house.
The fast-growing company got long been seeking the right solution to boost deal throughput and optimise its marketing efforts. In early 2017, 1xWager and Processing.com entered into a multi-faceted agreement whereby Processing.com was selected to provide global vendor payment processing to aid 1xBet’s international growth plans.
Ilias Agathokeious, CEO of Exinvest (1xWager) also spoke of the new deal: “We’ve seen our business grow substantially on a global scale, Control.com’s capability to process payments worldwide through a single integration with access to its stock portfolio of acquirers, along with convergent acquiring to optimise authorization ratios, has enabled us to increase income due to high approval and conversion rates.”
James Bergman, Chief Revenue Officer of Processing.com added, “It is clear to us and our acquiring partners why 1xWager has already established the success that it has with its concentrate on optimising the entire customer experience. We are pleased with the innovation we’ve been able to provide to 1xBet yet others in the video gaming industry. It’s the purpose to further broaden and service their specific needs within the coming years as the partnership expands further.”