Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages
Established in 2007, 1xBet is a fast-growing company in the sports activities gambling space, with a platform centered on providing the utmost number of events and the best level of localisation.
We swept up with the company’s Head of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and public press opportunities in 2018, and planning for this summer season’s FIFA World Glass in Russia.
SBC: What are the largest lessons learned you have learned, and what exactly are your key focuses on for 2018?
EK: On the main one hand, the past yr for our company turned out to be very extreme, but on the other hand it turned out to be rich in all kinds of accomplishments and, of course, lessons. As the most crucial thing, our technique for developing a bookmaker product with the utmost number of occasions, markets, and the best odds has been worthwhile.
We understand that we established a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to provide bets on so many events in sports activities and live areas at such chances. I could say more; for some present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that people need to provide customers only the best thing.
In many ways, our product is actually unique and it is developing with an unprecedented acceleration. I think that’s why users from across the world choose our bookmaker company with increasing rate of recurrence.
The second important lesson for our company was that by creating a high-quality bookmaker product, you become interesting not and then regular users, but also to partners who are ready to build their business in this area. This year, we noticed a great interest inside our platform, so we have seriously considered the introduction of an independent b2b direction.
SBC: The World Glass is set to give a key battleground for bookmakers in 2018; given that your system has been translated in 49 languages, do you consider localisation is a stick out feature for 1xBet?
EK: The World Cup is a substantial event for any bookmaker company. Especially when it takes put in place a country where you are the number one at the market. I think that we are ready because of this event and look forward to serious development and attracting a huge number of users from all around the globe.
Of course, now the actual fact that our platform is translated into 49 dialects (at the beginning of 2018 you will see 52 of them already), we’ve 24/7 support in 27 dialects, it distinguishes us from rivals. I can say that no bookmaker company can boast such lots of localizations which level of service. Certainly, this is an exceptional feature of the platform, which can only help us to build up success further.
SBC: You have positioned great focus on offering more payment types and currencies than your competition; how important is it to appeal to different deposit and withdrawal preferences, particularly in the big CIS regions?
EK: Stable and different payment methods are a necessary part of the service of any bookmaker company. And the more of these – the more convenient it is perfect for the user in any market. Nowadays, we also surpass any rival at the number of integrated payment systems.
We are always prepared to offer the maximum number of solutions to deposit a merchant account and withdraw for customers in virtually any market. We consider this to be part of our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first ever to provide customers with this service. Incidentally, we will also be the first ever to open up a bookmaker office on the Moon and Mars.
SBC: How can you effectively utilise your sponsorship of La Liga to market 1xBet products ahead of next summertime’s showpiece event?
EK: Next yr, we’ve very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier Group and lots of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Glass, we will surely form our marketing activities taking this event into consideration.
SBC: Social media has been earmarked as a key component 1xbet live of World Cup promotion; will there be a plan set up for 1xBet in this area?
EK: Of course, yes. As you can see, 1xWager is very mixed up in online marketing area. We spend plenty of money and effort on promotion using all popular networks and sites. Regrettably, the possibilities of SMM-promotion for bookmakers are very limited in comparison with other types of business. However, our company use any opportunities in this field.