Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages

Evgeniy Kiriushin – 1xBet – Taking to the World Glass battle in 52 languages

Established in 2007, 1xBet is a fast-growing company in the sports activities gambling space, with a platform centered on providing the utmost number of events and the best level of localisation.

We swept up with the company’s Head of Business Development Evgeniy Kiriushin to go over lessons learned in 2017, utilising sponsorship and public press opportunities in 2018, and planning for this summer season’s FIFA World Glass in Russia.

SBC: What are the largest lessons learned you have learned, and what exactly are your key focuses on for 2018?

EK: On the main one hand, the past yr for our company turned out to be very extreme, but on the other hand it turned out to be rich in all kinds of accomplishments and, of course, lessons. As the most crucial thing, our technique for developing a bookmaker product with the utmost number of occasions, markets, and the best odds has been worthwhile.

We understand that we established a very higher level for the whole bookmaker companies’ market and, first, for ourselves. It is not easy to provide bets on so many events in sports activities and live areas at such chances. I could say more; for some present bookmakers this is merely beyond their power. However, we have learnt (and the this past year only confirms it) that people need to provide customers only the best thing.

In many ways, our product is actually unique and it is developing with an unprecedented acceleration. I think that’s why users from across the world choose our bookmaker company with increasing rate of recurrence.

The second important lesson for our company was that by creating a high-quality bookmaker product, you become interesting not and then regular users, but also to partners who are ready to build their business in this area. This year, we noticed a great interest inside our platform, so we have seriously considered the introduction of an independent b2b direction.

SBC: The World Glass is set to give a key battleground for bookmakers in 2018; given that your system has been translated in 49 languages, do you consider localisation is a stick out feature for 1xBet?

EK: The World Cup is a substantial event for any bookmaker company. Especially when it takes put in place a country where you are the number one at the market. I think that we are ready because of this event and look forward to serious development and attracting a huge number of users from all around the globe.

Of course, now the actual fact that our platform is translated into 49 dialects (at the beginning of 2018 you will see 52 of them already), we’ve 24/7 support in 27 dialects, it distinguishes us from rivals. I can say that no bookmaker company can boast such lots of localizations which level of service. Certainly, this is an exceptional feature of the platform, which can only help us to build up success further.

SBC: You have positioned great focus on offering more payment types and currencies than your competition; how important is it to appeal to different deposit and withdrawal preferences, particularly in the big CIS regions?

EK: Stable and different payment methods are a necessary part of the service of any bookmaker company. And the more of these – the more convenient it is perfect for the user in any market. Nowadays, we also surpass any rival at the number of integrated payment systems.

We are always prepared to offer the maximum number of solutions to deposit a merchant account and withdraw for customers in virtually any market. We consider this to be part of our global strategy; if in a few place on the earth customers want to pay with stones or shells, we will be the first ever to provide customers with this service. Incidentally, we will also be the first ever to open up a bookmaker office on the Moon and Mars.

SBC: How can you effectively utilise your sponsorship of La Liga to market 1xBet products ahead of next summertime’s showpiece event?

EK: Next yr, we’ve very serious programs to activate sponsorships with La Liga, Serie A. We discuss new sponsorship agreements with the English Premier Group and lots of championships in Africa and Latin America. We promise you many surprises. As for the time of the 2018 World Glass, we will surely form our marketing activities taking this event into consideration.

SBC: Social media has been earmarked as a key component 1xbet live of World Cup promotion; will there be a plan set up for 1xBet in this area?

EK: Of course, yes. As you can see, 1xWager is very mixed up in online marketing area. We spend plenty of money and effort on promotion using all popular networks and sites. Regrettably, the possibilities of SMM-promotion for bookmakers are very limited in comparison with other types of business. However, our company use any opportunities in this field.

1xBet white label sportsbook kickstarts Melbet development

1xBet white label sportsbook kickstarts Melbet development

1xBet is ready to meet the challenge of producing “modern, in-demand, simple and high-capacity betting products” for white label companions such as Melbet.com.

The sports activities wagering company has go about obtaining more licences to increase the variety of countries it can operate in, through both its B2C product and new B2B partnerships.

Evgeniy Kiriushin, Mind of Business Development for 1xBet, said: “This past year, because we received so many requests for B2B structured partnerships, we made the decision to make several white labels.

“The experience ended up being quite successful, which stimulated the new B2B path for our company. Melbet.com shows active development since operating the new system.”

1xBet, whose main functional activity is licensed by the authorities in Curacao, is convinced it can cope with the needs of multiple companions, having set up support services to run 24/7 with offices in Lithuania, Latvia, Belarus, Moldova, Hong Kong, Philippines, Colombia, Spain, Cyprus, Ukraine, spanning several different time areas.

Kiriushin continued: “We’ve already built up significant experience in operating our B2C system in different countries across several continents. This means we understand exactly what our players need.

“Of course, global design changes extends the time, but we are committed to producing modern, in-demand, simple and high-capacity betting products. We make an effort to make our product as clear and simple for everybody as it can be, while implementing almost all design recommendations from our B2B companions.

Andrea Pirlo joins 1xBet as brand ambassador

Andrea Pirlo, one of the very most revered players in recent soccer history, has became a member of 1xBet as a brand ambassador in a offer that will run for your of 2018.

Pirlo, who will feature in 1xBet promotional initiatives and be a part of marketing occasions, made this announcement on his Facebook http://1xbet-giris.xyz/mobil-apk/ page: “I’m pleased to announce my ambassador collaboration with 1xWager company. We’ve many good occasions ahead!”

In the meantime, a declaration from the 1xBet press service read: “We have put a great deal of thought into choosing our ambassador. As a constantly growing brand, we needed a unique personality for this role.

“Andrea Pirlo ticks all the boxes. We have a lot in common; Pirlo has always respected his opponents, followed the concepts of reasonable play and was good with his helps. Likewise, at 1xWager we care about our customers and companions and we respect our competition.

“Andrea Pirlo is a story and we are honoured to utilize him. He will help participate our target audience all over the world. Joining pushes with one of the world’s biggest football stars is only the first in several ambitious projects planned by 1xWager for 2018.”

Before retiring at the end of the 2017 MLS season, Pirlo liked a decorated career in football, earning six Serie A titles, two Coppa Italia’s, two Champions Little league’s and the FIFA World Glass in 2006, where he won more ‘man of the match’ awards than every other player.

Football’s global superstars inspire new markets on 1xBet

Football’s global superstars inspire new markets on 1xBet

Western european operator 1xBet has enhanced both its B2B and B2C offering with the new “Player vs Player” and “Player vs Team” markets.

Punters can now bet on a player to rating more goals than the whole opposing team, as well as wagering on a player to rating more goals when compared to a particular player of the opposing team.

For example, if the match is Morocco vs Portugal, it might be possible for a person to place a wager on Cristiano Ronaldo to rating more goals than the whole Moroccan team.

Eugene Kiryukhin, 1xWager’s Director for Development of International Companions, was quick to stress the value of the new offering, by saying: “Football is a team game. But sometimes football players become superstars with fans of their own – and an inspiration for the young.”

He added: “Often, the complete team is organised around one star footballer. And so, we thought it might be interesting to assess the contribution of players to the entire match result, by using our new marketplaces.”

The firm also announced its Wager Builder option, which allows customers to combine several wagers into one with the best odds, with marketplaces such as match result, double chance, total goals, appropriate score all available.

The new additions come after 1xBet increased its advertising existence last month when acquiring a long-term contract with Tottenham Hotspur, becoming the golf club’s ‘Standard Betting Partner for Africa’.

The company are certain to get coverage at the membership’s home matches via the LED perimeter system, and a presence on the new website and digital channels across the continent until 2022.

Tottenham Hotspur in-stadium advertising boost for 1xWager

1xWager will come with an advertising presence at the new Tottenham Hotspur stadium after securing a long-term contract to become the club’s Official Betting Partner for Africa.


The operator will get coverage at the membership’s home matches via the LED perimeter system, and a presence on the new website and digital channels over the continent until 2022.

Tottenham Hotspur, who’ll again compete in the Champions Little league and play in their new stadium through the 2018/19 season, already has 100 million fans across Africa and completely mobilised official Followers’ Clubs in Ghana, Nigeria and South Africa.

The partnership, which suits 1xBet’s ongoing use the CAF African Nations Cup and Nigerian Soccer Association, comes just a week after 1xBet was named as a ‘Global Betting Partner’ for newly-promoted Cardiff City in a two-year deal.

Fran Jones, Mind of Partnerships at Tottenham Hotspur, said: “We are delighted to welcome 1xBet to the Tottenham Hotspur partner family and appearance forward to working with them to engage with and grow our African group of fans.”

Eugene Kiryukhin, 1xWager’s Director for Development of International Companions, commented: “We are thrilled to indication with Tottenham Hotspur, they have impressed us with their vision for future years, their players, their new stadium and we are committed to helping each other grow in Africa. We anticipate working alongside and supporting them.”

A spokesperson for 1xBet added: “Tottenham is one of the most popular English night clubs. As many as nine Tottenham players participated in the semi-finals of the recent World Glass. In particular, forward Harry Kane was named top goal scorer and goalkeeper Hugo Lloris captained World Cup winners France.”

To enjoy the release, 1xWager is offering the golf club’s supporters the opportunity to win a signed top if indeed they can successfully predict which Tottenham Hotspur player scores our first goal at home this year.

1xBet unites with Control.com to strengthen global development

Online sportsbook and gambling establishment operator, 1xWager has partnered with Control.com to roll out the company’s acquiring solution on its platform.

As due to the partnership, 1xWager has been able to boost the authorization of credit and debit credit card transactions, further improving its user’s experience, something that was highlighted at this summertime’s World Cup, where the company could capture additional transactions, volume and revenue.

Matthew Harrod, Vice President, Europe of Processing.com stated: “We have focused intensely on providing bespoke answers to the video gaming industry, while catering to the varying needs of clients across a global spectrum. The success of the 1xBet partnership to date shows the need for a detailed working relationship and the value of specialist providers.”

Founded in 2007, 1xBet has become a strong player in online wagering space, working more than 1,000 gambling events daily to over 400,000 registered users. 1xWager caters across a number of gaming markets including sports, live betting and gambling house.

The fast-growing company got long been seeking the right solution to boost deal throughput and optimise its marketing efforts. In early 2017, 1xWager and Processing.com entered into a multi-faceted agreement whereby Processing.com was selected to provide global vendor payment processing to aid 1xBet’s international growth plans.

Ilias Agathokeious, CEO of Exinvest (1xWager) also spoke of the new deal: “We’ve seen our business grow substantially on a global scale, Control.com’s capability to process payments worldwide through a single integration with access to its stock portfolio of acquirers, along with convergent acquiring to optimise authorization ratios, has enabled us to increase income due to high approval and conversion rates.”

James Bergman, Chief Revenue Officer of Processing.com added, “It is clear to us and our acquiring partners why 1xWager has already established the success that it has with its concentrate on optimising the entire customer experience. We are pleased with the innovation we’ve been able to provide to 1xBet yet others in the video gaming industry. It’s the purpose to further broaden and service their specific needs within the coming years as the partnership expands further.”